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Sold Out: Top Event Marketing Strategies To Create Social Media Buzz For Your Next Event Kindle Edition

by Susan Ordona (Author) Format: Kindle Edition
4.2 out of 5 stars 25
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We, by nature, are very social. We love to be with people, like minded people, who we share a common interest.

Event, whether it’s a birthday party, a milestone or a seminar, a conference, a workshop….we love to hang out with people.

Even the not socially inclined ones still go to these events.

It use to be that when you want to attend an event other than personal invitations for parties, you would be looking offline, at the newspaper, you’ll happen to find out about it on the radio or from word of mouth.

Nowadays, in addition to those media, the online world just got bigger and bigger.

And one of the biggest online growth is social media!

In this book we’re going to explore how social media play a very important role in event marketing.

We’re going to focus on live events mostly, we’ll also touch on virtual events and by events we’ll be covering event marketing by creating social media buzz for seminars, conferences, workshops, summits.

I’d been promoting events by social media for some of the world’s renowned speakers on the side as I still have a full time day job as a Clinical Laboratory Scientist.

I get asked for marketing advise and questions every now and then, and so, to answer those and share those nuggets, this book was born.

This book is very practical and user friendly with easy-to-implement strategies so you can develop a blueprint for marketing your event in no time.

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  1. Print length
    116 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    February 14, 2015
  5. File size
    2873 KB
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Product details

  • ASIN ‏ : ‎ B00QVY6EN6
  • Publisher ‏ : ‎ Social Buzz For Biz Press (February 14, 2015)
  • Publication date ‏ : ‎ February 14, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2873 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 116 pages
  • Page numbers source ISBN ‏ : ‎ 0692468757
  • Customer Reviews:
    4.2 out of 5 stars 25

About the author

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Susan Ordona

Susan Ordona

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Susan is a Speaker, a four-time #1 Amazon Best Selling Author, a Book Publishing Consultant and a Social Media Marketer. She has mentored and helped clients to self-publish books which became #1 Best Sellers, using a proven step by step system, that enables her to help more authors launch their books to bestsellers so they can make more sales, grow their businesses, and be recognized authorities.

Her first bestseller is “Sold Out: Top Event Marketing Strategies To Create Social Media Buzz For Your Next Event”, where she shares her expertise in Event Marketing. Her passion for live event coverage as Social Media Correspondent and Social Media Event Marketing Strategist to some of the world's high profile Speakers, Experts, Authors, Consultants and Event Producers, makes her the definitive logical choice and expert in creating the Social Media Buzz for many of the industry's top live and virtual events.

Susan’s second bestseller is “Social Buzz For Book: Top Marketing Strategies To Launch Your Book To A Best Seller So You Can Make More Sales, Grow Your Business, and Become THE Go-to Authority”, where she writes about ways and tips that help authors launch their books to bestsellers.

Other #1 Bestsellers authored by Susan are: "Foods Without The Burn: Simple, Healthy and Delicious Recipes to Ease the Discomfort of Heartburn so You Can Eat and Live Well" and "The Healthy Family: Easy Wellness Habits To Instill In The Ones You Love So they Can Have The Lifestyles They Deserve, Forever!"

Trained as a Clinical Laboratory Scientist with over 30 years of experience in the clinical pathology laboratory setting, Susan Ordona, has emerged and reinvented herself following her passion in business and entrepreneurship.

Susan is originally from the Philippines. Before moving to the USA, she was working in a German hospital after graduation from college. It was in Germany where she met and married a young US Army Lieutenant. Since then the beautiful USA has been her home with her husband, her son and their little dog, Mia.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
25 global ratings

Top reviews from the United States

Ernest H. Johnson, Ph.D.
5.0 out of 5 stars Use have to use the social media marketing channels is you want your event to buzz!
Reviewed in the United States on May 27, 2015
Verified Purchase
To a great extent, if you want your public events to be a big success, then you’ve got to be exited, upbeat, and open to changing your approach. Sold Out by Susan Ordona is a blue print, a how to manual, for maximizing the possibility that your public events will be full with stand-room only. The book is thoughtfully well-organized, easy to read, and provided a good review of everything you need to create a social media marketing plan for your events. The book will be a great resource for people wanting to create a social media marketing company and for those of us who need help learning how to do a few things for ourselves. However, after reading the book and learning about all that is involved in social media marketing for an event, it is clear that a team of people is needed to successfully market any event that is sold out. Not only does Susan Ordona describe the team members needed and their roles (chapter 5), she provides a great discussion of the social media platforms and the web 2.0 web applications that are needed to launch a social media campaign. The tips about how to build your online presence are invaluable. As you read the book, you’ll notice that Susan Ordona offers a personal look at some of the challenges she has faced with her client. The way she incorporated this advice piece (Susan’s Corner) into the flow of the book is very nice. While the entire book is thorough and packed-full of information, the advice section (Susan’s Corner) is also full of useful and practical information. Reading the book helped me to address the questions I had about organizing a social-media marketing plan. In fact, it also helped me to see questions that I had not considered. Thanks you Susan for this how to manual for creating a social media campaign that is exciting and very likely to have a standing-room only crowd. What’s also great is that that I can now clearly see why it’s so important during and after the event to encourage everyone to actively share the event using social media channels. If you are going to have a powerful and successful event, then you’ve got to know what social media channels to use. I strong recommend this book for authors, professional speakers, and business owners who need a reliable way to attract people (potential customers) to their events.
2 people found this helpful
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Kate Johansson
5.0 out of 5 stars Worth Its Weight In Gold
Reviewed in the United States on May 29, 2015
Verified Purchase
This book is a treasure! There are so many nuggets and gems in it about how to budget, organize and market your event so that every seat will be filled, whether it is a physical event or an on-line event. Author Ordona has each section and chapter so well organized and choc full of incredibly useful information. Ordona is well-versed and comfortable with all the forms of social media and she even drills down into how to most effectively use them. This is the A to Z, step-by-step instructional manual for how to hit it out of the park when doing an event. Easy to understand and a fast-moving read. After reading this book I would NEVER, EVER want to try to organize an event of any kind without referring to her thoughtful wisdom and helpful advice. I honestly think this is the very best "How-To" book I have ever read.
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Emma Tiebens
5.0 out of 5 stars The Most Detailed Guidebook On Event Promotion!
Reviewed in the United States on February 25, 2015
Verified Purchase
Susan Ordona absolutely over-delivered with her book, "Sold-Out"! She was able to meticulously lay-out her proven Event Promotion Processes, in a way that it can be implemented by Event Producers from all levels of financial resources! As an Event Producer and Speaker, Susan has actually helped me fill seats at my own events. What she shares here is not theory... these are tried and tested strategies that work! These are so powerful that these also work not just for events but for promoting and launching any product, service or even your own book! Powerful book -- one I highly recommend!
2 people found this helpful
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DrAux
5.0 out of 5 stars How to put "butts in seats"
Reviewed in the United States on June 4, 2015
Verified Purchase
If you are trying to figure out how to put “butts in seats” you are in the right place. Author Susan Ordona shares here secrets on how to have a packed room at your live event. Sold Out is easy to read and understand, therefore easy to implement. This is an excellent book for anyone who holds live events or is thinking about putting on a live event.
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LaNelle
4.0 out of 5 stars A Major Breakthrough in Event Marketing!
Reviewed in the United States on February 27, 2015
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Your amazing efforts have paved the way for a major breakthrough to unfold in the world of event promotions which no one has ever achieved to this day, Susan! A new author... a new book IS born :-)
2 people found this helpful
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Quality Buyer
5.0 out of 5 stars ALL CONTENT~ NO FLUFF! Awesome Book...
Reviewed in the United States on February 14, 2015
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AWESOME! ALL CONTENT NO FLUFF~ This book has so many real world useable ideas for both on and offline. We have implemented her ideas & they work. Get this book to fill your live events, webinars and meetings. I suggest you give it as a gift to your business partners, they'll thank you.
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Rob
5.0 out of 5 stars Ordona has done a great job of setting out simple
Reviewed in the United States on May 29, 2015
Verified Purchase
Filling a live event is one of the hardest tasks coaches and consultants face. Ordona has done a great job of setting out simple, actionable steps to get 'bums on seats'. I especially liked the section on introducing speakers - something I have always neglected at my own events
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E. Herrera
5.0 out of 5 stars Excellent
Reviewed in the United States on November 26, 2018
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Excellent, all-encompassing intro into social media marketing. Will be reading again to make a final plan. I highly recommend this book.
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Top reviews from other countries

Eddie deSouza
5.0 out of 5 stars It works for me!
Reviewed in Canada on June 17, 2015
Verified Purchase
I'm planing to have an annual event for Canada Day, this book is so full of useful information! While focusing on Event Marketing Susan talks about so many topics to point any organizer in the right direction from choosing your location, team, how to show up and most importantly how to fill the seats! Highly recommended!
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Chan G
5.0 out of 5 stars Five Stars
Reviewed in India on June 16, 2015
Verified Purchase
Good insightful reading and tips and tricks!
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Paradee
5.0 out of 5 stars Comprehensive, educational and practical.
Reviewed in Australia on May 28, 2015
Verified Purchase
The phrase 'Sold Out' is music to every event organiser's ears. Nothing is worse than having empty seats at an event where you know that each and every unoccupied seat costs you money.

Susan Ordona is a master in attracting people and drawing crowd to an event through social media marketing. In her book SOLD OUT, Susan covers every aspect of event organising ranging from planning your target audience, venue, format, speakers, marketing team, websites and how to create the buzz through every form of social media. Susan is so amazingly knowledgeable in this subject.

This book is so comprehensive and easy to follow. The book outlines every social media platform: Facebook, Twitter, Instagram, Pinterest, YouTube, Vimeo, LinkedIn, Google and Flickr. It also includes the tools for creating images on social media. I am so impressed with this book. It is a reference guide that I will be referring to not only for events planning but also for all kinds of social media exposure.

I highly recommend this book.
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